I'm in a hurry, give it me in a tweet!
We're still making web video like TV and cinema. I think that's all wrong and I think I know why…
Ooh, I'm intrigued. Tell me a bit more…
Online video is neither new, revolutionary nor innovative. The people who make it are just making old-fashioned TV and uploading it to Youtube, hoping for success. We even call ourselves 'filmmakers'. But we're wasting our time because TV and films were designed to be viewed on (...wait for it...) TVs and in cinemas, not on laptops or tablets. Why do we think the same rules apply to the internet?
This is a short essay calling on visual storytellers on the web to rethink their remarkable medium from the bottom up. Our canvas is not the screen but the browser, and it may have more to do with animated GIFs than fancy DSLRs (sorry, Vimeo).
If you work in web video, design, photography and storytelling this essay will make you either sad, angry, confused or inspired.
Can I take this to go?
Sure, click here to save to Instapaper & read at your leisure.
OK, you got me hooked, and I've got 12 minutes and 47 seconds to spare. I want the goods!